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"Keep it simple and easy to read"
Executive Summary
Explain.
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Who you are.
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What sort of business you propose to start.
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Who will buy your product.
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Where will it be based
Turnover Year 1,
Percent growth
Strategic Plan
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Mission Statement
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Core Business Concept
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Key Success Factors,
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Key Objectives and strategies,
SWOT Analysis (Strength, Weakness, Opportunity, and Threat)
Marketing Plan
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Industry and Market Knowledge
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Your Competitors
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Market size
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Customer Profile, Buying Motives and Expectations,
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Sustainable Competitive Advantage,
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Strategies to enter market.
Product or Service Operations Plan
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Description of product or service
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Status of current product or service
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Secondary product (if one)
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The production or service process
Timelines
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First 4 weeks of operation
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First year of operation
Business Structure
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Legal Structure
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Business Premises
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Insurance
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Staffing requirements
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Workcover & Superannuation Issues
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Management & Skills
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Critical Risks
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Contingency Plan
Financial Plan
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Financial Assumptions
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Financial Statements
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Cash flow Statements
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